This year LOUD apparel continues to stand true to the unique character that makes the
brand so distinctive and presents its new SS18 collection “SAVE THE COOL NATION”.
Since its start in 2011 the brand has seen a growing process every year, incorporating
functionality, quirkiness and cutting-edge style for the children.
This season with no exception, LOUD Team translates into the new collection and the
brand’s conceptual vision the Disney’s classic tale, 101 Dalmatians, a story that symbolises
how good always prevails over evil.
In this present world of general uncertainties, the collection “SAVE THE COOL NATION”
sends a message of LOVE and POWER to the “cool nation”, the children of tomorrow who
have the power to change the world for the better.
The collection showcases its iconic monochrome aesthetic, a pop of royal blue, pink lady,
bold graphics, abstract overall prints and introduces a new mini capsule collection of Denim;
washed and ripped jeans, jacket, jumpsuit as well as LOUD Apparel’s trademark wings
The SS18 collection offers a selection of organic materials: comfortable cotton jersey for t-
shirts, drop crutch trousers, leggings; soft French Terry for sweaters, shorts; woven cotton
poplin for skirts, dresses all to evoke the uniqueness of the brand for those audacious, super
stylish among you.