Naughty by Nature

Its been a while….
 
This is my first project I have worked on in like forever…i took inspiration from my younger self and the obsession I had to collage! To help create these amazing collages I teamed up with the super talented Graphic Designer Ellie Thomas to create the “Naughty By Nature” editorial.
 
Naughty by Nature
Naughty by Nature
Naughty by Nature
Naughty by Nature
Naughty by Nature
Naughty by Nature
Naughty by Nature
 
The story behind the editorial is one that’s close to my heart, working in the clothing industry has made me more aware of the environment and how we choose to dress can make a big difference to the future of our planet. I know its easy to buy into fast fashion (and Lord knows I am guilty of this) but I think if we really understood where our clothing came from and how it is produced we would be more inclined to shop sensibly and recycle more! By simply researching into Eco fabrics and having a better understanding will remove the stigma of thinking Eco-fabrics = big bucks! You don’t have to spend lots of money to do your part, the High Street over the past few years have been working towards more Eco friendly ranges. Although the options are limited shops such as H&M, M&S and Zara offering conscious ranges at affordable prices. Another way we can help is by donating unwanted clothing; which can be recycled, reformed or reused, according to statistics in 2012 in America alone 14.3 million tons of textiles was discarded instead of being donated (Reformation). So at your next clear out make sure you get on the net and find you nearest clothing bank or charity store!
 
To help promote this new way of thinking I called on Popupshop.net and Wolf and Rita for samples to styling this editorial. Popupshop.net simply because before anything else this brand has always been advocates of sustainability! From their fabric selection down to the production process Popupshop.net are constantly thinking on how their actions effect the environment! Wolf and Rita caught my eye because this season the used a innovative fabric to produce their “denim look” pieces called Tencel. I found out about Tencel (also referred to as lyocell) in 2013 and have only seen it used in collections on the high street recently. I won’t go into to much detail but this cellulose fabric is both Eco-friendly and economical.
 
I wanted to capture and celebrate the positive work these brands are doing to ensure they are giving back to the environment. You see the Fashion industry is the third most polluting industry in the world after oil and agriculture (Reformation) so anything brands and consumers can do to change this is something worth celebrating
 
Photographer: Krystle Lana // www.ragsandpaper.co.uk
Styling / Creative Direction: Krystle Lana
Collage / Layout: Ellie Thomas